Feedback Sports acquires Ultimate Bike Support
September 15, 2008 by Carl Martens
Filed under Uncategorized
GOLDEN, Colo. – Sept 15, 2008 – Feedback Sports LLC is proud to announce the acquisition of
Ultimate Bike Support, the bicycle division of Fort Collins, Colo.-based Ultimate Holdings.
Feedback Sports, headquartered in Golden, Colorado, designs and manufactures a line of
affordable, accurate and easy-to-use scales and tools for bicycle mechanics, cyclists and outdoor
enthusiasts. Ultimate Bike Support is well known for designing and manufacturing top quality
bicycle repair stands and storage products. Some of the world’s elite cycling teams and race
support crews – including Gary Fisher, Kona, Specialized, Mavic, Shimano and SRAM – rely on
these products.
“When I bought my first Ultimate repair stand about five years ago, I was struck by its smart
engineering and durability,” Feedback Sports President Doug Hudson said. “I was very interested
when presented with the opportunity to buy their bike division, because they make products I use
all the time and believe in. This opportunity to expand Feedback Sports was a perfect fit. The
synergies between the two companies’ products could not be better.”
The two companies know each other well. Ultimate Bike Support has been the No. 1 distributor of
Feedback Sports products since 2004. The Feedback Sports Alpine Digital Scales and Tabletop
Gram Scales are sold by a wide variety of bicycle retailers in the U.S. and abroad.
“The combination of Feedback Sports and Ultimate Bike Support makes sense from a business
standpoint and positions our great products to grow and succeed,” said Ford Isbey, Ultimate Bike
Support’s global sales manager since 2004. “I’m also extremely pleased our bike division was
purchased by a cycling enthusiast who has deep bike industry experience.”
Hudson’s experience in the bike industry began in 1994 when he co-founded Chrome – maker of
the popular line of messenger bags and apparel. He and his wife, Lisa, started Feedback Sports
in 2004, and its line of simple and sturdy scales has quickly become ubiquitous among gramcounting
cyclists. Doug and Lisa, an accomplished pro mountain biker, are regulars on the
Colorado racing scene, and Feedback Sports is the title sponsor of a local road and mountain
bike team.
“I’m committed to maintaining and building on our reputation for having one of the top repair and
storage product lines in the cycling industry,” Hudson said. “Customers and dealers can be
confident that this will be a smooth transition and that the quality of our products will remain high.
Currently our main focus is ramping production to meet strong demand in the market.”
About Feedback Sports
Feedback Sports was born from a passion for cycling and backpacking, activities where the
weight of gear matters … a lot. Based in Golden, Colo., Feedback Sports developed a line of
scales and tools to take away the guesswork. The products are affordable, accurate, easy to use
and sturdy enough to handle any outdoor equipment.
INTERBIKE BOOTH # 4837
www.feedbacksports.com
About Ultimate Bike Support
For nearly 15 years, Ultimate Bike Support has set the standard for the design and manufacture
of the world’s premier bicycle repair and storage stands. From the bike shop to the garage, from
the road to the trailhead, these products outperform all other repair and storage stands for a
trouble-free experience.
www.ussbike.com
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This post was written by:
Carl Martens - who has written 67 posts on Mountain bike product reviews, bike builds, trail reviews, forum, and tips – MTOBikes.com.
Carl H. Martens is founder of Made to Order Bikes, Inc. Originally from the burbs of Chicago, IL he now resides in the city of Roswell which is located just north of Atlanta. He enjoys riding Big Creek which is just down the road from where he lives.
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