The History of Mountain Cycle

September 23, 2008 by  
Filed under Uncategorized

mountain cycle logo The History of Mountain CycleMountain Cycle was started in 1988 by Robert Reissinger, a man many claim to be the true father of the modern mountain bike. In an era when MTB’s were still very road bike influenced; rigid steel frames and cantilever brakes – the bike Robert built was nothing short of revolutionary. Mountain Cycle is considered to be a pioneer in the use of hydraulic disk brakes, inverted suspension fork technology and aluminum monocoque frame construction.

mountain cycle san andreas 300x170 The History of Mountain CycleThe San Andreas was launched with little fuss – but it’s radical, motocross inspired, looks, long travel suspension and disk brakes (used for the very first time on a MTB!) grabbed people’s attention and desire. It’s the only bike to be featured in the Museum of Modern Art as a shining example of modern design.

As a company Mountain Cycle fared less well, eventually Robert transferred ownership to Kinesis (the Taiwanese frame factory) but this marriage too was short lived.

Finally in 2006/7 Mountain Cycle found a new home, after being bought by large Taiwanese company Ideation Industrial.

In an effort to better serve the European market, MC established a European subsidiary based in France, with Krien Dawson as Managing Director. Prior to Mountain Cycle Dawson worked as product manager for Shimano and most recently was Brand Manager at Vario Bikes.  Krien is joined by his North American counterparts in Eric LaPointe, John and Diane who look after the US.

Mountain Cycle recently released the hardtail freeride Mountain Cycle Rumble limited edition frame with graphic work by Chris Bourke.  This week at Interbike in Las Vegas, MC is unveiling the long awaited Mountain Cycle Battery slopestyle frame.

With an experienced and passionate staff again running the brand, the History Continues…